Universal McCann Worldwide
The Manager, Planning is primarily responsible for digital first campaign execution. In this role, you serve as primary back-up for Associate Media Director in the day-to-day running of the account. You will also supervise the Senior Associates and Media Associates assigned to the group.
Works closely with the Strategy lead to develop the overall media strategy of assigned media plans, with an understanding of how digital and digital plays a critical role in the clients’ marketing mix
Assist with the analysis and evaluation of media partner proposals to prepare recommendations that best meet the media objectives and strategies of a plan
Oversees the media plan development and negotiations in tandem with the investment team
Provides specific work direction to Senior Associates & Associates within his/her group, making expectations and deadlines clear
Maintains procedures that produce effective and consistent internal communications to streamline requests and receipt of information and data from other departments within the agency
Partners with Senior Associates to review and double-check all document details to identify and correct all errors prior to review with AMDs
Functions as a primary point of contact with the clients and agency partners for all requests concerning media planning and strategy
Interprets, supervises, coordinates, and integrates, as necessary, all assigned media activities, including presentation and interpretation to the client, as required
Maintains the best possible relationship with clients
Responsible for developing the digital media skills and knowledge base of those more junior as well as supervise, advise and counsel the group in all daily account activities
Motivates Senior Associates and encourages innovation and creativity throughout all projects by serving as a role model within the group / team
Maintains familiarity with the history, present status and procedures of the client, as well as with conditions in the industry
Is at all times alert to new media and new methods of using existing media and new developments, and shares with the planning group of such developments.
Provides an energy level that brings new and exciting ideas to the planning function and instills this in all employees assigned to his/her group
Bachelor’s Degree or equivalent experience required
3-5 plus years of Digital Media Planning experience required, with some experience in the digital space
Two years of media supervisory experience preferred
Experienced in media planning tactics
Proficiency with Microsoft Office, specifically Excel and Word
Must have hands on knowledge and ability to use media tools such as Prisma, Doubleclick, MBOX, etc.
This position requires strong mathematical and analytical abilities
Reprise Media is a full-service Paid Search and SEO agency. Reprise delivers leading-edge service and strategy for 60 clients, including Fiat/Chrysler, Hershey’s, Coke, Merck, the US Government and Nationwide. This is done by following one simple motto: Adopt. Engage. Transform.
New York, New York, United States
Universal McCann Worldwide
Website : http://www.universalmccann.com