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Job Details

Reprise - Manager Planning

Company name
Universal McCann Worldwide

New York City, NY

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Required Skills

Position Summary

The Manager, Planning is primarily responsible for digital first campaign execution. In this role, you serve as primary back-up for Associate Media Director in the day-to-day running of the account. You will also supervise the Senior Associates and Media Associates assigned to the group.

Essential Functions

Works closely with the Strategy lead to develop the overall media strategy of assigned media plans, with an understanding of how digital and digital plays a critical role in the clients’ marketing mix

Assist with the analysis and evaluation of media partner proposals to prepare recommendations that best meet the media objectives and strategies of a plan

Oversees the media plan development and negotiations in tandem with the investment team

Provides specific work direction to Senior Associates & Associates within his/her group, making expectations and deadlines clear

Maintains procedures that produce effective and consistent internal communications to streamline requests and receipt of information and data from other departments within the agency

Partners with Senior Associates to review and double-check all document details to identify and correct all errors prior to review with AMDs

Functions as a primary point of contact with the clients and agency partners for all requests concerning media planning and strategy

Interprets, supervises, coordinates, and integrates, as necessary, all assigned media activities, including presentation and interpretation to the client, as required

Maintains the best possible relationship with clients

Responsible for developing the digital media skills and knowledge base of those more junior as well as supervise, advise and counsel the group in all daily account activities

Motivates Senior Associates and encourages innovation and creativity throughout all projects by serving as a role model within the group / team

Maintains familiarity with the history, present status and procedures of the client, as well as with conditions in the industry

Is at all times alert to new media and new methods of using existing media and new developments, and shares with the planning group of such developments.

Provides an energy level that brings new and exciting ideas to the planning function and instills this in all employees assigned to his/her group



Bachelor’s Degree or equivalent experience required


3-5 plus years of Digital Media Planning experience required, with some experience in the digital space

Two years of media supervisory experience preferred


Experienced in media planning tactics

Proficiency with Microsoft Office, specifically Excel and Word

Must have hands on knowledge and ability to use media tools such as Prisma, Doubleclick, MBOX, etc.

This position requires strong mathematical and analytical abilities

About Us

Reprise Media is a full-service Paid Search and SEO agency. Reprise delivers leading-edge service and strategy for 60 clients, including Fiat/Chrysler, Hershey’s, Coke, Merck, the US Government and Nationwide. This is done by following one simple motto: Adopt. Engage. Transform.

Job Location

New York, New York, United States

Position Type


Company info

Universal McCann Worldwide
Website :

Company Profile

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