Working in close cooperation with Key Account sales teams, plan and execute US marketing activation plans for eCommerce wholesale account partner(s) that deliver significant business growth and improve adidas Brand Health KPIs
*Deliver and execute the seasonal activation strategy and roadmap during internal and external milestones *Define seasonal marketing calendar, incorporating all relevant aspects of product and brand initiatives *Execute with excellence the seasonal account activation plan to ensure adidas wins at the point of purchase, by category, and against the agreed KPI's *Define and implement digital and social media strategy that aligns with brand activation and the digital transformation teams *In each facet and through all channels, develop and execute consumer activation activity against targeted categories/concepts across all channels and platforms *Secure the highest share of space within customer environment *Drive consumer engagement and sell thru, with share growth, ensuring all commercial and strategic goals are met *Measure the effectiveness of the account activation plan ensuring execution with excellence visually and via sell out *Understand product, customer and consumer needs, market insights, and digital media strategy from the US market and all channels *Support SMU and franchise creation/development as needed *Represent the brand activation point of view both internally and externally *Responsible and accountable for tool kit execution and implementation process, from briefing customer requirements to in-store deployment (excluding creation) *Closely cooperate with Global Brand teams ,includingglobal creation team and Bus, to secure a best practice level of implementation of global strategy *Conduct relevant reporting activities to measure the efficiency and commercial success *Manage budgets and costs within agreed measures *Understand the US consumer retail environment including distribution points, share of buy, competitor concepts and support tools *Effectively communicate with internal and external teams to ensure accountability and follow through.
*Merchandising/Category Teams *Key Account Sales Teams *Global Brands: Category Teams, Business Units *US Market Functions: Brand Activation, Range Architecture, SCM, Finance/Demand Planning, Business Development *CoE Retail, Wholesale and eCommerce
Knowledge, Skills and Abilities
*High professional maturity *Highly collaborative with strong communication skills *High influencing skills and ability to make fact based decisions *Strong project management skills *Digital and eCommerce acumen *Strong analytical skills with attention to detail *Structured, organized, and process driven *Previous experience in Account Management / Category Management or Merchandising / Ranging / Sales / Digital Media / eCommerce *Strong business acumen, ability to assume a broader perspective (cross-markets/ global) *Ability to work effectively within a team environment and under pressure *Strategic thinker with vision and initiative *Intermediate to advanced skills in MS Office *Fluent in English
*University degree in business or marketing required, ideally with sales or digital focus *Minimum of four years experience in category management/merchandising or account marketing/sales