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Cadillac Global Marketing Strategy amp Planning Manager

Location
New York City, NY

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Cadillac Global Marketing Strategy & Planning Manager','SAL0013019','!*! ROLE SYNOPSIS
 
 The Global Marketing Strategy &
Planning Manager is responsible for facilitating brand alignment across
Cadillac’s global markets in North America (U.S., Canada, Mexico), Asia (China,
South Korea, Japan), Europe, and the Middle East (possible additional markets
to come).

 

The individual will be
responsible for regular contact with marketing representatives in each of the
global markets, including the planning of monthly Coordination Meetings and
potential in-person Global Strategy Meetings. The manager will serve as the key
contact and hub for incoming requests from the global markets, as well as
represent the global perspective in relation to strategy, tactical plans and
creative assets. They will be responsible for working with the global markets, developing
and evaluating marketing plans for each market that are consistent with the
global brand marketing strategy. The manager will work closely across Cadillac marketing
teams to ensure a consistent, cohesive and disciplined execution against the
global Cadillac vision.


 
 KEY RESPONSIBILITIES/ACCOUNTABILITIES

 

Drive consistent Cadillac
global brand strategy across several international marketsFacilitate and lead the annual
roll-up of individual country/regional marketing plans into the broader
global marketing plan for CadillacProvide information and assets
and facilitate the connection between global leadership with international
markets as needed and appropriateCoordinate regular contact with
international market representatives via tele- or video-conferences and
in-person planning meetings (as needed) for the executive Marketing team
at Cadillac Work closely with and manage
the appropriate agency partners to support global market needsCoordinate closely with internal
counterparts on the Brand Strategy and Brand Partnerships to develop
tools, materials and responses as neededRecommend and present solutions
to management and other key stakeholders as requested.Working with colleagues in
Finance and Strategy/Research/Analytics, maintain database/collection of
key sales and marketing KPIs and data for each of the markets in a
“dashboard”Synthesize brand health metrics
and marketing KPI metrics to provide POV (Point of View) to Cadillac
senior leadership about investments and strategies of markets
','!*!  ESSENTIAL
QUALIFICATIONS/REQUIREMENTS

 

Bachelor's Degree in Marketing
or related field7 years of marketing
experience required; Excellent written and verbal communication skillsStrong project management and
organizational skillsSignificant cultural
sensitivity and diplomatic ability; willingness to navigate cultural
differences and time zonesA self-starter, who takes
initiative and asks the right questions when needed

PREFERRRED QUALIFICATIONS AND REQUIREMENTS

Automotive experience preferredInternational experience or
background preferredLuxury/Premium brand experience
preferred

 
COMPANY
OVERVIEW
 

Cadillac has been a
leading luxury auto brand since 1902. Today Cadillac is growing globally,
driven by an expanding product portfolio featuring dynamic design and
technology. Cadillac's ongoing mission is to return to a preeminent position
among global luxury brands, powered by major investments across its business
and a renewed passion for excellence.

 
','US-NY-New York','','Jun 13, 2018','Ongoing','Sales, Service & Marketing','Cadillac Global Marketing Strategy & Planning Manager

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