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Job Details

Assistant Media Planner/Buyer Display

Location
New York City, NY, United States

Posted on
May 01, 2021

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ForwardPMX is a global brand performance agency, home to 1,000 experts across 25 offices and 15 countries around the world. We create award-winning data, technology and media solutions that deliver breakthrough results and fuel growth to our clients’ businesses. We strive to be the best destination for the industry’s top global talent, creating an inspired, collaborative workplace culture that enables smarter problem solving and more focus on innovation.
ForwardPMX is looking for an Assistant Media Planner/Buyer to join one of our Digital Display teams. The ideal Assistant Media Planner/Buyer will be eager to learn about the digital media marketplace and help maintain relationships with key outside vendors and clients. They will establish themselves within the company and help assist with clients as experts in the field of digital media, specifically Display media. Team members in this role are expected to help negotiate with media vendors, work with their supervisor to develop strategic recommendations that meet client-marketing objectives, and manage day to day activities.
Responsibilities:
Assist in all aspects of client’s display and social tactical elements
Provide consistent reporting insights into display and social campaign metrics
Work with digital media planner and discipline leads to develop strategic channel/media approach that will meet client objectives
Willing to learn direct response/acquisition media strategies and tactics
Utilize media research tools and resources to aid in campaign development
Assist in developing RFPs and field any vendor questions surrounding the RFP with help of digital media planner
Help evaluate and organize returned proposals and determine vehicle selections
Aid in the development of final buy recommendations
Creating and updating weekly campaign progress reports for client
Analyzing performance data and provide optimization recommendation to digital media planner
Assist campaign implementation
Help gather creative spec data for creative
Developing insertion orders
Trafficking, QA and monitoring of multiple campaigns
Assist in Invoice reconciliation/Bill-Pay process
Requirements:
Bachelor's Degree
6 months to 1 year digital media experience including interactive planning
6 months to 1 year digital or online advertising industry experience preferred
Should have digital display paid social experience
Programmatic Experience (DMP, DSP, exchange) a major plus
In-platform experience with social ad management tools a major plus
Knowledge of social metrics (i.e., Facebook & YouTube insights) a major plus
Experience using comScore and 3rd party ad serving technology (i.e., DoubleClick) a major plus
Ability to work with MS Office product suite including strong PowerPoint and Excel skills
Excellent written and verbal communication skills
The ability to manage multiple priorities in an ever-changing environment and meet tight deadlines
Be a self-starter who can work independently as well as part of a team
Be proactive about gaining industry knowledge and be able to share it
Passion for digital media
Quick learner who is proactive and not afraid to ask questions
Solid understanding of general advertising and direct marketing performance metrics a major plus
Strong written and oral communication skills
Time management skills
Proficient in managing numbers (important)
At ForwardPMX, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
ForwardPMX is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.

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